Background
Michelle is a consultant, innovation designer, facilitator and public speaker. Her work brings together human-centred innovation, communication, organisational understanding and practical AI adoption.
She has spent years alongside people who pour themselves into their craft — the ones who are the heart of their community and give colour to the life of their customers. Bakers, hoteliers, wedding planners, teachers, non-profit coordinators, small studio owners. The businesses people remember. The organisations that would be genuinely missed if they disappeared.
Why Hosts & Heritage exists
The organisations Michelle cares about most are being asked to do too much: emails at midnight, bookings across three platforms, the same question answered for the hundredth time. AI, done gently, can give them back what made them start in the first place — time to be with their people.
Hosts & Heritage exists to make that adoption thoughtful, not rushed. To help family-run and founder-led organisations build a future-proof existence without becoming generic, and to give purpose-led teams a way to use AI that matches the care they bring to everything else they do.
How Michelle works
- Listens first — before proposing anything
- Speaks in plain language, not jargon
- Protects what should remain human as carefully as she introduces what should not
- Works alongside teams, not over their heads
- Prefers small, honest roadmaps to big strategy decks
- Believes momentum is quieter, and more valuable, than transformation
What Michelle believes about AI
- Technology should feel like a trusted colleague — never a stranger at the door.
- Automation is a tool. Judgement, warmth and relationship are not.
- The businesses worth remembering are worth building a future for — deliberately.
- "Heritage" is not only history. It is the accumulated knowledge, identity and ways of working that make an organisation trusted.
Speaking and workshops
Michelle delivers workshops and speaks on human-centred AI adoption for founder-led businesses, hospitality teams, cultural and heritage organisations, non-profits and public-sector groups. Sessions are conversational, practical and shaped around the audience — never a canned keynote.
Where Michelle works
Based in the Netherlands. Works with organisations across Europe, the United Kingdom, Ireland, Mauritius, Canada and the United States — in person where it makes sense, remotely where it is kinder to your calendar.
Fancy a quiet chat about it?
Book a free 15–20 minute Discovery Call with Michelle. No slides, no pitch — just a proper conversation about your business and whether AI could actually make your week a little lighter.
Book a Discovery Call